Marketing costs widened BSkyB 2nd-quarter loss to $199.4 million....
Marketing costs widened BSkyB 2nd-quarter loss to $199.4 million. Europe’s 2nd largest pay-TV company blamed loss on additional costs of marketing and programs to draw new customers and convert existing ones to digital service. Company said it wanted subscribers…
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to change to SkyDigital so they would spend more on services such as shopping and banking through TVs. News Corp has 38% stake in BSkyB and Vivendi SA 23%. Company had 5.05 million direct customers at end of 2000.