‘Several infractions’ of children’s ad guidelines on 3 Web sites ...
“Several infractions” of children’s ad guidelines on 3 Web sites operated by Oxygen Media were discovered by Children’s Advertising Review Unit (CARU) of National Ad Review Board, CARU said in its most recent report on self-regulation. Web sites --…
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www.GirlsOn.com, www.breakupgirl.com and www.tracers.net -- “in contradiction of Oxygen’s privacy policy,” didn’t follow its own parental consent “mechanism” and permitted girls under 13 to register, CARU said. CARU said one of its staffers registered for “Breakup Girl Boards” without being required to give her age and that Oxygen’s new-user registration form “does not even request the user’s age.” As result of CARU findings, Oxygen revised its policy to “clearly reflect” that children under 13 wouldn’t be permitted to register on Web site and to “implement effective age screening.” In another case, through “routine patrolling of the Internet,” in Sept. 1998 CARU discovered that Lisa Frank Web site violated interactive electronic media guidelines for children’s ads. At that time, Frank agreed to abide by guidelines, but CARU said it revisited Web site last summer and found several violations. As result, case has been referred to FTC.