Cablevision Systems signed agreement with Princeton Video Image (...
Cablevision Systems signed agreement with Princeton Video Image (PVI) to use all of latter’s digital imaging technologies, including its virtual first down marker for football telecasts. Under agreement, Cablevision and PVI also said they jointly would develop additional technologies…
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and products, including targeted ads for use on MSO’s new digital cable set-top boxes. Cablevision will invest $17.5 million in PVI in return for 4 million shares of PVI stock and seat on PVI board.