ESPN, 4 cable MSOs and DirecTV will conduct single-screen interac...
ESPN, 4 cable MSOs and DirecTV will conduct single-screen interactive TV (ITV) tests with NHL and Winter X Games programming next week. ESPN, which had offered only 2-screen ITV enhancements involving both TV and PC up until now, said…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
Feb. 3 trial during 4 hours of live, prime-time programming would use infrastructure services and/or software of Commerce.TV, RespondTV, Wink. Company said each telecast would feature 3 main enhancements -- access to enhanced participant/event content, enhanced commercials, merchandise purchase offers. Viewers will be able to use their remote controls to access enhancements.