New cable industry study found that 79% of digital cable and 55% ...
New cable industry study found that 79% of digital cable and 55% of analog cable subscribers were “very or somewhat receptive” to interactive TV (ITV) features. CTAM study, conducted through online interviews with 525 cable customers in 6 major…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
markets, showed video-on-demand (VoD), personal video recorders (PVRs) and local news and information to be most attractive of core interactive features. Customers expressed most willingness to buy VoD services, with 71% of digital cable and 67% of analog cable subscribers saying they would do so. Study also found that cable customers most receptive to ITV features already were tinkering with more rudimentary forms of interactivity, colocating PCs in same room as TV sets and using both devices simultaneously. Most receptive consumers also tended to be 18-34 years old, pay-cable subscribers, frequent pay-per-view users and videotape renters, high-speed data subscribers and owners of big-screen TVs and DVD players.