Walt Disney Internet Group said its enhanced-TV telecast of last ...
Walt Disney Internet Group said its enhanced-TV telecast of last Wed.’s FedEx Orange Bowl on ABC attracted 122,000 unique viewers to TV-Internet event. Viewers, who logged on to their PCs for specially synchronized Web content while watching football game…
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on TV sets, spent average of 40 min. apiece on enhanced TV features, Disney said. Broadcaster said usage rose as much as 39% after each promo on ABC.