Satellite digital radio rivals used Las Vegas Consumer Electronic...
Satellite digital radio rivals used Las Vegas Consumer Electronics Show (CES) to flex their promotional muscle in advance of commercial debuts later this year. Sirius Satellite Radio told news conference it had signed “multifaceted” marketing and programming partnership with…
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House of Blues that “will introduce service to millions of music fans” attending House of Blues events throughout U.S. Sirius also announced programming carriage agreements with A&E TV Networks, Discovery Channel, Weather Channel. Mktg. Vp Doug Wilsterman said first Sirius receivers should arrive for sale by midyear at $300-$400. Sirius also plans to market FM modulator for adapting existing car audio equipment for use with Sirius satellite receiver. It demonstrated what Wilsterman called “absolutely true” satellite reception in Las Vegas Convention Center. He said that for demonstration purposes, Sirius had turned off its Las Vegas terrestrial repeater. Responding to questioner, Wilsterman said Sirius and rival XM Satellite Radio were committed to “honoring” FCC mandate that receivers marketed by both services be made interoperable. He said Sirius and XM were working very hard to achieve interoperability under “unified standard” agreement they signed last year. But he estimated that first interoperable receivers wouldn’t be available in marketplace for 4 years. Meanwhile, at Fri. Las Vegas news conference set for past our deadline, XM planned to demonstrate first-time live broadcasts to Convention Center from company’s Washington studio. On eve of CES, XM said it scored big promotional coup, announcing it had signed 2,200- store Sears to promote XM radio products and services at retail nationally.