RealNetworks acquired London-based Muzicall, known for its popular...
RealNetworks acquired London-based Muzicall, known for its popular ringback tone platform, said the acquirer in a news release Monday (http://bit.ly/1akNi6l). It said Muzicall will become part of RealNetworks’ Mobile Entertainment division, which manages 18 million ringback tone subscribers worldwide. “Muzicall…
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has done a great job of pioneering direct-to-consumer marketing of [ringback tones] in partnership with carriers across Europe,” said Max Pellegrini, president of the Mobile Entertainment Division. Muzicall has more than 500,000 subscribers across Europe, the release said. Muzicall founder and Vice President-Sales Richard Jackson said he thinks that number will continue to grow.