Nielsen will make its software developer kit available...
Nielsen will make its software developer kit available in mid-November to incorporate audiences viewing TV content on digital devices, said the company in a news release Monday (ttp://bit.ly/16E78sh). The company will include digital devices in its TV ratings in the…
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2014-2015 TV season. Nielsen said it will use a unified encoding approach for video to enable measurement to follow across screens and ad models. If a broadcaster makes a TV show available for viewing on a digital device and it meets the ad load and timeline requirements for TV ratings, that viewing will be included in the Nielsen TV ratings, said the company. If the content isn’t eligible for TV ratings, it will be included in the Nielsen Digital Ratings, said the company. It said measurement data across mobile viewing will use big data and a “census-style measurement approach” to match demographic information in a “privacy safe way via data providers” and calibrate it with Nielsen’s National People Meter panel.