Nielsen and Experian Marketing Services are working together...
Nielsen and Experian Marketing Services are working together on demographics in reporting online advertising audiences, said the companies after the close of regular U.S. stock trading Monday. Nielsen online campaign ratings can report on audience characteristics including estimated household income…
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range, family size and education level, said the companies in a news release (http://bit.ly/175dJu2). “The additional audience characteristics are comparable to metrics available for TV, creating greater measurement parity between media channels.” Nielsen earlier this fall completed the purchase of Arbitron and agreed with the FTC to divest and license assets and intellectual property needed for syndicated U.S. cross-platform audience measurement services (CD Sept 30 p12).